Wilier • Alpine Bikes

Wilier was born in 1906 thanks to the brilliant idea of a trader from Bassano, Pietro Dal Molin, of building bicycles on his own account. His forge or "Steel horses" rose as a small workshop along the banks of the river Brenta, at Bassano del Grappa, and it became more and more successful by keeping up with the increasing demand for bicycles.

In the first post-war period, Mario, one of Dal Molin's sons, gained the leadership of Wilier and he began a constant perfectioning of the bicycles through chromium and nickel-plating. Under his leadership, the production increased considerably and the firm, which came unsmirched out of World War II, after the Armistice, started again its activity.

Nowadays, the glorious story of this firm and of its "copper-coloured jewel" lives again thanks to the Gastaldello brothers from Rossano Veneto, who bought the Wilier Triestina mark in 1969, proud to bring again great favour to one of the best known Italian cycle houses and providing dozens of professional and dilettantish Italian and foreign teams with their bicycles.

www.wilierbikes.co.uk